612-412-7713
Through our unique matching process, we connect support seekers to a personally selected Peer Mentor Guide whose breast cancer experience is similar. There are no automated matches here. Our program staff are personally involved with every single match, taking into account each person’s life experience and what is important to you. Our mentorship program is free and available at time of diagnosis, during treatment, and into survivorship. While Firefly Sisterhood was founded and is based in Minneapolis, Minnesota, our support services are available coast to coast.
Shanna Swanson, our new Executive Director, brings a wealth of experience as a licensed health services executive to Firefly Sisterhood after building her career in senior housing and long-term care operations. Drawn to our organization’s powerful mission, Shanna made the purposeful transition from managing systems to empowering women facing life’s most challenging journeys. Her leadership style emphasizes genuine connection, whole-person support, and community building—values that stand at the core of our work.
With a warm, compassionate, and solution-oriented approach to leadership, Shanna is passionate about helping others grow and develop in meaningful and authentic ways in both their personal and professional lives. Her master’s degree in holistic health studies has instilled a profound understanding of comprehensive wellness that resonates deeply with Firefly Sisterhood’s approach to supporting women through their cancer journey. This background, combined with her operational expertise, allows her to bring both heart and strategic vision to our organization.
In response to extensive research led by the Yoplait Division of General Mills, Firefly Sisterhood was founded in Minnesota with a bright vision: a world where no one faces breast cancer alone. The Big Bold Experiment was a General Mills company-wide campaign to promote innovation and community engagement. The Yoplait team worked alongside Olson Agency, conducting focus groups with breast cancer survivors. What they discovered was that women were craving meaningful connections with peers who had been through similar experiences, and the idea of Firefly Sisterhood was born.
The image of the firefly was the perfect symbol for the idea of one-to-one peer support, mentors lighting the way through dark times. “The more fireflies, the brighter the light. It really encapsulated what we hoped to create by connecting survivors.”
Mailing address:
3545 Plymouth Blvd, Suite 114
Plymouth, MN 55447
Firefly Sisterhood is a qualified 501(c)(3) tax-exempt organization.
Firefly Sisterhood does not and shall not discriminate on the basis of race, color, religion, creed, gender, gender expression, age, national origin, ancestry, disability, marital status, sexual orientation, or military status, in any of its activities or operations.